America’s Fitness Uprising: A Shift Towards Healthier Living

Forget the stereotype of Americans lounging on couches; data reveals a different story. According to a new report from the Sports and Fitness Industry Association, around 80% of Americans, approximately 247 million people, engage in some form of physical activity. This statistic marks a significant trend in the United States, one that is increasingly influenced by the meteoric rise of pickleball, which has seen a remarkable 46% increase in players from 2023 to 2024 alone.

Walking: The Undisputed Champion of Fitness

The report highlights that walking for fitness has emerged as America’s most popular physical activity, chosen by more than 115 million active individuals. With its low barrier to entry—requiring merely a sturdy pair of shoes—walking offers a practical, no-cost exercise option for many.

This trend is particularly relevant in the Grand Strand area, where local residents can explore scenic parks, beachside promenades, and trails. Communities like Murrells Inlet and Pawleys Island provide ample opportunities for walking, which not only promotes physical health but also fosters social connections through group walks or family outings.

Trail Hiking and Racquet Sports: Riding the Wave

Besides walking, trail hiking follows closely behind with 63 million enthusiasts hitting the trails to reap the combined benefits of exercise and nature. Meanwhile, the rise of racquet sports, particularly tennis and its cousin pickleball, is creating a buzz among residents from North Myrtle Beach to Windy Hill.

Alex Kerman, a senior director at the Sports and Fitness Industry Association, notes, "Racquet sports are number one in growth, with pickleball developing at an unprecedented level." Pickleball's appeal lies in its social nature and cross-generational engagement, making it a favorite for both youths and older adults. It’s likely that facilities around the Grand Strand will continue to expand their offerings in this sport, fostering community involvement.

The Pandemic’s Role in Shaping Fitness Trends

The COVID-19 pandemic undoubtedly played a significant role in reshaping America’s fitness landscape. During lockdowns, with gyms and fitness centers closing, many individuals turned to more accessible forms of exercise. “When people were staying home, one of the only things they could do was exercise,” remarks Kerman. The return to social activities and the gradual reopening of facilities put sports like tennis and pickleball back in the limelight, leading to unprecedented growth in players. Notably, pickleball has jumped from a niche activity to a mainstream favorite, experiencing over 311% growth in the past three years.

Company Profits Surge Alongside Participation

The flourishing activity levels are not only good news for health but also for the economic landscape surrounding fitness. The report indicates that approximately 65% of companies in the fitness industry reported increased profits in 2024—the highest percentage in the past decade. Local businesses in Myrtle Beach and neighboring towns could stand to benefit from this trend, capitalizing on the growing consumer base committed to healthier lifestyles.

Looking Ahead: Encouraging Active Lifestyles

The notable increase in physical activity among Americans is encouraging. The key takeaway for the Grand Strand community is to harness this growing interest in fitness and social activity. With an array of parks, beaches, and recreational facilities, residents have countless opportunities to engage in activities that promote well-being.

Encouraging outdoor fitness activities can also help strengthen community bonds. Cafes and restaurants in Cherry Grove or Litchfield Beach could integrate fitness-themed events or wellness menus to attract health-conscious patrons. Residents can engage in group activities, participate in local fitness workshops, or simply enjoy a stroll on the beach while fostering a culture of health and activity.

Your Invitation to Get Moving!

The renewed focus on physical fitness and community health offers everyone an opportunity to participate. Whether it’s taking a morning walk on Atlantic Beach, joining a local pickleball league in Garden City, or simply sharing a jog with a neighbor in Crescent Beach, being active becomes a shared community effort. Let’s embrace the power of movement together!